About the Expert
Dr. Ana Kovač specializes in marketing research, consumer behavior, and strategic market analysis. Her work focuses on understanding consumer decision-making processes, interpreting market dynamics, and supporting organizations in developing data-driven marketing and positioning strategies across competitive environments.
Services Offered
Consumer Behavior Analysis
Research and interpretation of consumer preferences, segmentation, and purchasing behavior.
Market Research
Support for market studies, competitive analysis, and strategic positioning insights.
Brand & Strategy Development
Guidance on brand positioning, communication strategy, and market-oriented decision-making.
Experience & Projects
Consumer Insight Studies
Worked on research projects focused on customer behavior, brand perception, and market segmentation across various sectors.
Strategic Marketing Analysis
Supported organizations in translating research findings into actionable marketing and positioning strategies.